The Story Behind The Crown
Our Story
Born from lived experience. Built on resilience. Driven by the belief that every woman deserves to walk into any room and own it — hair or no hair.
Real women, real stories, real confidence.
Rooted in community. Reaching nationwide.
Loved by our Crown Collective community.
Every product designed from lived experience.
Keisha Monae
Founder & Chief Crown Officer
Meet the Founder
Keisha
Monae
The Original
Crown Wearer
Alopecia wasn't something Keisha Monae chose — it was something she was born into. Diagnosed with hypothyroidism early in life, Keisha navigated the deeply personal effects of thyroid-related hair loss from childhood onward — at an age when fitting in feels like everything, and your hair feels like your identity.
Growing up, she learned quickly that the world didn't always make space for women who looked different. So she made her own space. Keisha became a student of style out of necessity — experimenting with weaves, extensions, hats, wraps, turbans, and beanies long before they were runway staples. What started as survival became her superpower.
I didn't have a blueprint. I had to figure it out myself — what worked, what felt good, what made me feel like me. Once I found it, I knew I had to share it with every woman who was still searching.
— Keisha Monae, Founder of Alopecia CrownsOver the years, Keisha became known in her circle — and beyond — for her signature headwear looks. Friends, strangers, women in grocery store lines all asked: where did you get that? How did you style it like that? She was setting trends without trying to. She was turning something painful into something powerful.
Alopecia Crowns was born from that gift. The brand is Keisha's answer to the younger version of herself — the girl who needed someone to say: you are still stunning, you are still fierce, and your crown never required a single strand of hair.
Today, Keisha channels everything she's learned — every styling trick, every confidence hack, every hard-won lesson — into a brand that equips women with fashion-forward tools to feel runway-ready on their own terms.
What We Stand For
Mission.
Vision. Purpose.
Our Mission
Empower. Elevate. Crown.
To provide women navigating alopecia — at every stage of their journey — with high-fashion, runway-inspired headwear and accessories that transform how they see themselves.
Our Vision
The Global Crown Standard
To become the leading fashion destination and community hub for women with alopecia worldwide — a brand so synonymous with confidence and style that every woman affected by hair loss knows exactly where to turn.
Our Purpose
More Than Fashion
We exist because Keisha Monae needed us to exist — and nobody was there yet. Our purpose is to fill that gap: to be the brand that shows up for the teenager who just lost her edges.
Values
We Live By
Empowerment First
Everything we create is filtered through one question: does this make a woman feel powerful? From product design to packaging to the words we choose — empowerment is non-negotiable. We don't sell products. We sell confidence.
Radical Authenticity
Keisha built this brand by telling the truth about her own experience. We carry that forward. We don't airbrush reality. We celebrate real women, real hair loss, real journeys — and the real confidence that comes from owning all of it.
Uncompromising Quality
Our customers deserve the best — full stop. Every hat, every wrap, every earring passes the Keisha standard: Would I wear this? Does it feel as good as it looks? Is it built to last? If the answer is anything less than yes, it doesn't ship.
Community Over Competition
The Crown Collective isn't just our customer base — it's our family. We invest in the community that built us: sharing stories, uplifting voices, creating content that informs and inspires, and giving women a place where they are truly understood.
Inclusive by Design
Alopecia doesn't discriminate, and neither do we. Our styles, our sizing, our community, and our content are built for every woman — across every background, every age, every type of hair loss. If you wear a crown, you belong here.
Fashion Forward, Always
Alopecia Crowns is a fashion brand first. We keep our finger on the pulse — trends, runway looks, street style, seasonal drops — and we translate all of it into pieces that work for our specific customer. Style is not a luxury here. It's the mission.
Our Brand Purpose
We believe every woman deserves to feel breathtakingly beautiful — not in spite of her alopecia, but fully because of who she is.
Alopecia Crowns exists at the intersection of fashion, healing, and identity. We are the brand for the woman who has cried in a fitting room, who has avoided mirrors, who has skipped events because she didn't feel put together. We are also the brand for the woman who has figured it out — and wants to look absolutely incredible doing it. We serve both women. We are for all stages of the journey.
Awareness & Advocacy
The Many Faces
Of Hair Loss
You Are Not Alone
Cancer treatments are among the most widely known causes of sudden, total hair loss. Chemo attacks rapidly dividing cells — including hair follicles — causing hair to shed within 2–4 weeks of treatment starting. For many women, this visible change is one of the most emotionally devastating parts of their cancer journey. At Alopecia Crowns, we honor the courage it takes to face the world during treatment — and we make sure you look every bit as fierce as you feel inside.
Keisha Monae's own story. When the thyroid underperforms, it disrupts the entire hair growth cycle — leading to diffuse thinning, shedding, and patchy loss. Over 20 million Americans have thyroid disease, and women are 5–8x more likely to be affected. Hair loss from thyroid conditions is chronic and cyclical — which is why Keisha built a brand designed to go the distance with you.
Estrogen and progesterone play a critical role in keeping hair in its growth phase. When hormones shift — due to PCOS, menopause, perimenopause, or birth control changes — hair responds. This is one of the most common yet underdiagnosed causes of hair loss in women ages 25–55. The experience is deeply personal and often silent. We give it a voice — and a crown.
Physical or emotional trauma — a death in the family, a divorce, a global pandemic, surgery, severe illness — can shock the hair follicle into a resting phase, causing significant shedding 2–3 months after the triggering event. Telogen effluvium is one of the most common forms of sudden hair loss in women, yet it is rarely discussed. You are not imagining it. You are not alone. And it does not define you.
Lupus, Hashimoto's thyroiditis, rheumatoid arthritis, and other autoimmune diseases can directly trigger hair loss — either from the disease itself attacking follicles, or from the medications used to manage it. These women often face hair loss on top of already complex health journeys. Alopecia Crowns stands in solidarity with every woman fighting an invisible battle.
Hair follicles are among the most nutritionally sensitive structures in the body. Iron deficiency — the most common nutritional deficiency in women worldwide — is a significant and often overlooked driver of hair loss. Zinc, biotin, vitamin D, and protein deficiencies also contribute. Many women are losing hair for reasons that are treatable at the root — but still need support and community while they heal.
Up to 50% of new mothers experience noticeable hair shedding in the weeks and months following childbirth, as estrogen levels that were elevated during pregnancy rapidly drop. This is called postpartum telogen effluvium — and while it is typically temporary, it can be alarming and emotionally difficult to navigate while already managing the demands of new motherhood. Alopecia Crowns sees this woman and meets her right where she is.
Alopecia Crowns actively advocates for open, honest conversations around every condition that causes hair loss in women. A portion of all proceeds supports alopecia awareness, women's health education, and oncology support initiatives. Because fashion can be activism — and every crown we sell is a declaration that this woman is seen, celebrated, and fully supported.
Americans experience some form of hair loss — male and female combined. Among women alone, over 30 million are affected at any given time. You are part of a vast, powerful, and underserved community.
of chemotherapy patients experience hair loss — and for many women, studies show it is one of the most psychologically distressing aspects of cancer treatment, even more so than other physical side effects.
of women experience noticeable hair loss by age 40, with hormonal imbalance being a leading contributing factor. PCOS alone affects 1 in 10 women of reproductive age — and hair loss is a primary symptom.
after a major stressor, many women begin experiencing sudden, diffuse hair shedding. Telogen effluvium is the second most common form of hair loss diagnosed by dermatologists — yet remains widely misunderstood.
Americans live with alopecia areata alone — an autoimmune condition where the body attacks its own hair follicles. Millions more experience hair loss as a symptom of lupus, Hashimoto's, and other autoimmune diseases.
of women with significant hair loss report it negatively impacted their self-esteem and quality of life. That number is why Alopecia Crowns exists — to turn that statistic around, one crown at a time.
Our pledge to every woman in this community: Whether you are in a treatment chair, managing a chronic condition, recovering from stress, or simply navigating the quiet grief of hair loss — Alopecia Crowns was built for you. Not as an afterthought. Not as a niche. As the entire point. You are our why. You are our crown.
Ready To
Wear Your Crown?
Join thousands of women who have reclaimed their confidence, discovered their signature style, and found their community — all starting with a single step into the Alopecia Crowns world.